Goji Berry

Goji Berry Powder – The King of Antioxidants also known as the ‘Happy Berry’ for How it Makes You Feel*

Goji berries have earned the reputation of being the “gateway herb” in that they’re an easy place to start for beginners yet they still pack a solid herbal punch, loaded with tons of nutrition.

For that reason some consider them the #1 herb in Chinese Medicine.

In the past five to ten years these have gone from virtually unknown to even being inside regular gas stations! They’re known as the “Happy Berry” for how they can make you feel, studies have even shown improvements in feelings of well-being.4*

Goji Berries

Antioxidant Powerhouse

The ORAC value (oxygen radical absorption capability, a process used to determine antioxidant levels) of goji berries is commonly stated to be over 25000. Contrast this to blueberries, often touted for their antioxidant levels, at around 7000.

Further goji berry powder assists the body in increasing supply of their internal antioxidants like glutathione and superoxide dismutase (SOD).1,2*

Amazing Lycium Barbarum Polysaccharides (LBPs)

Most of the studied effects of goji berries come from Lycium barbarum polysaccharide or LBP, of which there are a few different varieties.

LBP’s have been researched in their functions to support:

  • Anti-aging2*
  • Healthy Blood Sugar Levels2,3*
  • Healthy Liver Function2*
  • Healthy Eye Function2*
  • Healthy Metabolic Function2,5*
  • Healthy Immune System Function2,6*
  • Neuroprotection2*
  • Healthy Reproductive System Function2*

It should be noted that most of the human studies done have been with GoChi, a goji juice blend, that is sold through multi-level marketing and is standardized for LBP levels (though they don’t say what those levels are).

The cellular mechanisms by which LBP is shown to have this wide range of functions is explored in depth in An evidence-based update on the pharmacological activities and possible molecular targets of Lycium barbarum polysaccharides.

LBP Functions

Goji Berries Nutrition

Beyond the polysaccharides, goji berry powder is very nutrient packed, even more so than most berries.

  • Zeaxanthin
  • Beta-Carotene
  • Quercitin
  • Kaempferol
  • Vitamin C
  • Bioflavonoids
  • Vitamin B1 and B2
  • Vitamin E
  • Polyphenols (caffeic acid, coumaric acid, rutin, scopoletin, feruloyl tyramines)
  • Betaine
  • Beta-sitosterol
  • Amino Acids (contains 18 amino acids)
  • Sodium
  • Calcium
  • Iron
  • Trace Minerals

Our powder is almost 10% protein (a complete protein and then some), and contains 60% glucose and other sugars.

Organically Grown on the Tibetan Plateau

Grown at a 15,000 ft. elevation on a 23,000 acre organic farm, the Tibetan Plateau is a place that is hardly touched by modernity. That means it is a non-polluted place in nature, with clean air, water, soil and sunlight, where foods and herbs can grow in pristine conditions.

Studies have shown that these growing conditions lend nature to producing superior quality herbs that have more nutrition then their counterparts grown elsewhere.


Goji berries, including the fruit powder, are more of a food than a supplement. Our recommended dose, to get beneficial effects, is one to two tablespoons per day. That being said feel free to take more or less.

Goji berry powder can be combined in water, tea, smoothies and even baked goods.

Each 250 gram bag (about 3.5 ounces) contains approximately 26 tablespoon doses, so at the recommended dose it will last for almost a month.

NOTE: This is goji berry powder and not whole goji berries.

 Goji Berry